We strongly recommend this program to the companies with the following problems:

1. Introduction of Techniques for Planning and Development of New Merchandise
   For the company to plan and develop the new businesses (new merchandise, new service and new application) in the consumer goods area, and hoping for the successful introduction of logical and strategic techniques to your organization.
2. Creating Idea Generation for Innovative New Merchandise
   For companies in mature markets which want to create an improved merchandising plan with totally new and innovative ideas and to understand its methodology (the various techniques of idea creation)
3. Creation of Hit Merchandise with Developed "Selling Techniques"
   For the company delving into new fields, competitive markets, or which requires unique marketing strategies after entering into the market to realize the success of hit merchandising
4. Creation of Completed Merchandise with The Customer-Oriented Focus
   For the company to gain independence from the seeds idea which is technique-oriented, and to develop an interest in the completed merchandise in response to problem-solving, which is existing potentially (the image of a company which takes a stance that supports their merchandise, background, construction of strategically completed business including support and service)

• Phase 1 (phase of researching the ideas)
  Researching The New Business Field and Proposing The Ideas of New Products
  • Analyzing the new business environment and extracting the territory of market entry
  • Analyzing the in-company, economical resources and company environment (group of the people who is concerned)
  • Focusing on the new business field and construction of the image for the new merchandise
  • Accumulating new business ideas and merchandise and setting the standard of evaluation and selection
  • Selecting new business alternatives and merchandise and realization of the concept image
  • Clarifying necessary conditions for the development of the new merchandise
  • Collecting related-information and briefing and hearing
  • Planning the new business and new merchandise image (reporting)

• Phase 2 (phase of developing prototype)
  Planning and Developing The New Merchandise and Discussion of The Details for Realization
  • Evaluation of Phase 1, and confirmation and correction of business policy and new business
  • Proposing the detailed plan of the new business and merchandise (materialization of ideas)
  • Deciding on development and strategy for market entry
  • Secondary evaluation of new business and proposed merchandise and decision on plan to commercialize the products

• Phase 3 (phase of evaluating prototype)
  Concrete New Product Development and Project Implementation
  • Evaluation, confirmation and revision of Phase 2
  • Examination of the producing system and corporate territory, management of copyright, reconfirmation of business policy etc.
  • Technical test, design configuration, application development, operational development
  • Evaluation of functionality, economics and the image. Embodiment of user feedback
  • Checking the developed trial products (the third evaluation), adoption, revision
  • Implement of test marketing
  • Plan of mass production and expense estimation
  • Packaging development (Trademark, naming of the products, design, copy etc.)

• Phase 4 (phase of planning mass production)
  Execution of Plan and Implementation of Profitable Business Simulation
  • Crystallizing action program (plan of development, adjustment of business and other systems)
  • Plan of production, profit-gaining, investment, manpower, equipment, sales
  • Plan of profitability as business, making of planning sheet of accounts balance

• Phase 5 (phase of market entry)
  Constructing Marketing Strategy in The New Products Business
  • Opening up sales channel and reinforcement of business operation system, and decision on increasing sales amount program
  • Various promotion strategies (price policy, advertising, spreading campaign etc.)
  • Construction of management system (management and use of intellectual rights, maintenance, management of cost etc.)

This is to submit the report which has been researched and studied according to each problem facing the company or group. Market research is the primary measure for the company to recognize accurately the customers' needs and find a clue to a solution.
The way to research the market is to begin with collecting written information and market data, and to conduct surveys of key individuals with questionnaires, group-interviews, and so on. We deal with the micro-demand to macro-demand to meet your need and, in addition, use various and suitable quantitative methods to analyze such data.
Our policy is to protect the right of privacy of all our information sources.

• Analyzing the scale of each market, the details of structure by business field and business type (from manufacturing to retailing and users)
• Survey of technical and market movement as to technology and products
• Implementation of problem-solving style study project (advice of foreign capital company on an advancement to Japan, distributing strategies etc.)

We offer data analysis and data processing specialized services (as follows) by utilizing OR (Operations Research) which provides highly effective and important data for managerial decision.

[Present Data Analyzing Method]

About 30% of all problems relating to managerial decisions can be solved with basic probability and/or statistics. SYNTAX Inc. will perform probability and statistical analysis of your data.

• Analysis of correlation (Present Data Analysis)
• Analysis of partial correlation (Present Data Analysis)
• Analysis of variance (Present Data Analysis)
• Discriminant analysis (Present Data Analysis)
• Factor analysis (Present Data Analysis)
• Multiple analysis
  • Principal component analysis (Present Data Analysis)
  • Analysis of cluster (Present Data Classification)
  • Multiple regression analysis (Present Data Analysis)
  • Least-squares variation analysis (Present Data Analysis)

[Forecasting Method]

Demand forecasting and other projection services using data available to date

• Time series forecasting method
  • Exponential smoothing method
  • Auto-regressive model
  • Moving average model
  • Auto-regressive moving average model
  • Auto-regressive integrated moving average model (Box and Jenkings method)
    • Random walk model=ARIMA@(0,1,0)
  • Multiple time series forecasting method
  • Non-stationary time series forecasting method (co-integration)
• Regression analysis
  • Single regression analysis
    • Factor decomposition method (The X-II variant of the census method, Foran method, EPA method)
  • Multiple regression analysis
• Estimate with the Chaos theory
• Re-sampling (Bootstrap method)

[Operational Optimizing Method]

Services to optimize inventory control, queue control and other issues directly related to business performance

[Planning Optimizing Method]

Linear programming services applicable to a wealth of managerial problems

• Linear Programming
• Quandratic programming (Non-linear programming)
• Integer programming (Non-linear programming)
• Dynamic programming

[Decision-Making Method]

Applied services extending beyond mathematical modeling to include quantification of specialized knowledge

• Mathematical programming with game theoretic model
• AHP (Analytic hierarchy process)

For revitalization of the existing business, we support your marketing as to new customer development, market and channel development until we can see the results. We also implement the marketing of acquirement of market-priority, domain strategy and some measurement of effectiveness and promotion skills.

• Creation and support of the new customer
  We support your targeting the creation of new customers in unknown fields from the strategy planning to implementation.
• Creation and support of the new market (demands)
  We plan and propose the best combination with the merchandising of products, advertising, sales promotion and brand and price strategy etc.
• Development of new channel and distributing business
  Our support ranges from construction and planning to the implementation of distribution channel for consumption/production of goods. We also support the company who has interest in new business style shop development and retailing support (offering the service of management and supporting retailer by maker and wholesaler).

With this very severe economical situation, with industry progressing to highly information-oriented society, companies are forced to restructure themselves from the existing organization. Re-engineering is to drastically reconsider the usual process of business, and redesign the planning and development of merchandise through manufacturing, physical distribution, sales, marketing, customer service and let them work as a more efficient and value adding business system.
To achieve it, we have to strategically apply IT (Information Technique) as mush as possible, and a manager with powerful leadership is indispensable.
The next consulting items are to support this business process innovation.

• With integration of segmented business, shorter, more simple and rational business processes
• Getting out of the remote island of information to centralize the information in a networking based, material collaboration system
• With exchange of electronic data, building the information network system

CALS (Continuous Acquisition and Life-Cycle Support) had an initial meaning "Computer Aided Logistic Support" which was invented by US Department of Defense to conduct logistics support. Recently, however, in a word, it means the concept which allows for the exchange of data-configured to hold all necessary information for development-manufacturing-inventory management-distribution etc. jointly with companies. This point assumes not only computerization of information within organization but also exchange and joint-holding between the different organization and companies.
The points which we have to consider to promote CALS in Japan are following, our service will play a role as a driving force behind its development.

• Improvement of connection among companies through EDI
• Aiming at maximum efficiency and performance with in-company resorcing and the virtual corporation (VC)
• Building up and popularization of the system and creating technical and standard to form an open and flexible enterprise and business organization while uniting each VC
• Realization of EC (electronic commerce) using electronic network

We are helping you to spread and prosper on the Internet business. We will be pleased to send high-level information using our know-how, hoping not to be limited to a few people and to give a chance all the people to communicate.
We are offering the total service which includes the planning of the real Web site which meets the clients' (from private person to corporation) needs, and drawing up HTML documents, well defined graphics and registration procedure at reasonable prices.
We are also capable of responding to system integration and welcome inquiries about the connection and introduction of the Internet with your company's own server.

• Planning concept of Web site
• Materialization of design of the whole flow
• Making image graphics, sound and motion picture etc.
• Translation of information contents from Japanese to English
• Drawing up HTML documents
• Adjusting layout image at last phase
• Renewal and maintenance of information on Web site

Intranet is aiming to integrate WWW technology of Internet into information system systematically and hold them jointly within and among the companies.
This year, especially, there are indications that there will be a boom with Intranet related products from the major software companies.
These products will enhance the integration and mutual connection of WWW which is an open information sender with client server (C/S) systems which aim at closed internal information sharing.
It can realize database research of enterprises through the browser on the Internet, or use applications as a groupware at very low cost.
Intranet-users can integrate internal information sharing with that of sending externally information which has been separately handled, and we can also construct the flexible system which is suitable to company's needs. Now, we are proposing the Intranet for the company which attach importance to the following items:

• Conversion of joint-holding information within the company to WWW information, rationalization and work-saving
• Collection of quantitative data by easy and basic form method on the browser and holding data jointly
• Searching in-company database including images
• Collaboration of electronic mail, electronic bulletin boards, electronic conference and scheduler etc.
• Appropriate use of open information and corporate confidentioal information, and assurance of their securities

We apply our know-how of new business development as a business consultant and that of Internet Agency, and actively support new business with the Internet.
If your company has interest in the following items, please ask us.

• Online shopping (virtual shop, electronics shopping mall)
• Digital publishing (publishing on electronics network, online magazine)
• Member exclusive service (management consulting, tax account, investing consulting)
• Information provide service (introduction of manpower, marriage, job-seeking, town news, bulletin board etc.)
• Internet education business (correction service of online cram school, counseling about higher education, virtual university and laboratory )
• Internet Presence Provider (IPP)
• Internet marketing (research, questionnaire etc.)
• Internet promotion (audition of music, preview, sales promotion with standing around reading)
• Internet telecommunication Karaoke system (distributing MIDI data)
• Internet shareware
• Various EC system businesses
• Regional informationalization project by the Internet
• Development of space with introduction of the Internet (electronics tea room etc.)